Let’s do this one brand at a time.
As a marketer for home brands, I’ve seen the power of great storytelling at work in businesses of all sizes—from residential and contract interior design firms, to home furnishings manufacturers, to global tech companies and even D2C startups—and the same thing is true for them all…
Brands with a clear, concise story consistently outperform those with inconsistent messages every time.
In 2020 I founded Saurit Creative with a mission to support and elevate brands across the entire home industry. Our value lies in deep industry insight, broad implementation expertise, and storytelling craft—a powerful combination that differentiates us from standard marketing agencies.
Let’s transform your business into a brand together.
-Ericka Saurit
Ericka Saurit | Founder
Ericka Saurit leverages a 23+ year global career in design and marketing to transform brands in the home industry with a process centered on strategy, storytelling, and insight.
She began her career as an interior designer, working with ESI/ NBBJ in New York and Ralph Appelbaum Associates in Beijing for numerous cultural and hospitality clients throughout Asia, the United States, and Europe.
In 2011 she transitioned to a career in brand marketing for the design industry, continuing her studies in marketing and business strategy at the University of California, Berkeley. A former design educator, she also holds a masters degree in Interior Architecture and certifications in Brand Storytelling from IDEO, Brand Strategy, and Social Media Marketing.
As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer and Estee Lauder, and worked with top home and lifestyle brands around the world to develop award-winning brand messaging and engagement campaigns.
Ericka is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling for trade events and design conferences both in the US and abroad.
She’s passionate about design for hosting (with experience as an Airbnb host in three continents), and advocates for design as a sales tool to support investors developing short term and vacation rental property portfolios.
A southerner at heart and traveler by trade, she maintains residence in both North Carolina and the south of France.
Saurit Creative works with a network of world-class design and development partners in the US and Europe to deliver extraordinary brand marketing campaigns exclusively for interior designers and home brands.
