Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools. And yet marketing is an act of making in itself...of making connections, making a point someone might not have thought of before, of...
✨ From paint with crystals to whole-home integration, here’s what made HPMKT unforgettable. Whether we crossed paths at Market Square or in one of the many bustling showrooms, I hope you were just as enchanted by High Point Market’s magic this past October as I was!...
⏰ Inspiration for your annual marketing budget planning. I couldn't have said it any better, so before I say anything more I first want to say, thanks GAIL! 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻🙌 Anyone who's been in the design industry even for just a beat has certainly heard of Gail Doby—a...
🔥 Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and video, my grandfather became a meticulous record keeper. And as I've been very slowly packing and unpacking his house for...
Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand might not just be well-considered, but unreasonably well-considered? A recent book by Will Guidara (of Eleven Madison...
I've just returned from a remarkable few weeks in le Haute Pointe (my fancy name for High Point), and I have to say it was one of the best spring market seasons ever. Here's why: If you've ever been the underdog trying to vie for the attention of well, all the...
✨ From paint with crystals to whole-home integration, here’s what made HPMKT unforgettable. Whether we crossed paths at Market Square or in one of...
⏰ Inspiration for your annual marketing budget planning. I couldn't have said it any better, so before I say anything more I first want to...
🔥 Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and...
Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand...
I've just returned from a remarkable few weeks in le Haute Pointe (my fancy name for High Point), and I have to say it was one of the best spring...
It's a choose-your-own-adventure kind of post today! 🙂 Ever get that feeling like something just isn't quite right, but you can't put your finger...
When my very fabulous French tutor Florence volunteered this translation for my hometown, I skipped a beat. Le Haute Pointe. Yeah, ok, that checks....
My day-by-day playbook for the best events and showrooms at HPMKT ✨💕 _________________ Heading to High Point Market? Whether it's your first...
Be your own algorithm. In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember...
🦒 A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the...
It isn't what you think! Here's the deal tho. If you're uncomfortable posting on social media, let me offer you a little tip: Your social media is...
It's more than just a makeover, it's a total transformation! ✨ Have you ever experienced a transformation in your own life? Maybe it happened early...
In the spring of 2023, on the eve of the spring High Point Market, I was part of something big. Really big. The inaugural Vacation Rental Design...
Either you've got it, or you don't. Ok so, quickly! Review the list below and guess what all of these creative moguls have in common. Don’t...
It was April 1987. The hair was large, the music loud, and the internet still a dream. I tenuously opened the door to my bedroom, not sure of what...
How much of your time is spent thinking about what to post or share about your interior design or home industry brand? Does the way you position...
I've spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. Unique foods,...
Time is just a construct. 🤍 🤯 Sidelined by house arrest over the last few weeks thanks to a positive Covid test, I found myself immersed in...
When it comes to creating a marketing strategy for your brand online, where should you even begin? What is digital marketing? And does marketing...
When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be...
Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you...
Wondering how to write a marketing plan, but have no idea where to start? Are you looking to figure out how long it will actually take to get a...
I recently co-hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture...
Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is...
If you had one wish for your brand, what would it be? I've been thinking a lot about this lately. Since late last year, I've interviewed nearly 70...
The first thing to understand before you even begin to think about digital marketing is that your brand is a conversation. Especially online,...
Here’s a business secret you may not know (or want to believe). Creating an interior design brand that people remember and talk about is easy. Our...