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Business of Design™ Podcast | June 2023
Episodes 237/ 328: Refine Your Story with Ericka Saurit (~35 min each)
Listen in to my two-part conversation with design legend and BOD™ podcast host Kimberley Seldon as we unpack what it takes to create a brand in our industry.
Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.
In this episode we learn:
why words matter more than ever (even in our highly visual industry)
where to start when creating your brand story
Ericka’s E3 Storytelling Framework: the key components of an unforgettable brand story
buzz killers like “full-service design” should be avoided
Listen to the episodes here:
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Designed for the Creative Mind Podcast | January 2023
Episode 085: Are you a Business or a Brand? with Ericka Saurit (40 min)
Designed for the Creative Mind Podcast host Michelle Lynne interviews Ericka Saurit, who began her career as an interior designer, and now as a brand marketing strategist focuses on helping interior designers transform their businesses into unforgettable brands through strategic storytelling.
In this episode, Ericka shares what a brand message is, why a clear and consistent brand message is one of the most valuable investments you can make in your marketing plan, and ways to conduct your own Brand Audit to make your message more clear and consistent.
Listen to the episode here:
Media
Forbes Magazine | Global Founders Retreat, Marrakech 2022
Medium | How to Build an Interior Design Brand, 2021
Business of Home | Can You Get More out of Your Website, 2021
“So many designers put most of their energy into Instagram because that’s where they are getting a lot of attention—or they see other people’s successes on the platform and think it’s the right channel for them, too,”
“But while it’s important to put the right narrative about your brand [on Instagram], we tell our clients that their websites could be working harder for them than they think.”
-Ericka Saurit, Message Received, BOH
Workshops
2025
2024
2021
Business of Home | April
Social Storytelling: Harnessing the power of Instagram
Business of Home | March
Email Marketing 101: Leveraging the power of the inbox to reach your clients directly
Designer’s Today Conference
Get Your Story Straight: How to create a brand messaging framework that shines online
SideDoor University
How to Nail Your Brand Message on Social Media
International Market Centers + International Textile Alliance
The Power of Our Stories: Crafting your unique brand story with a simple marketing framework
Business of Home | July
Social Storytelling: Decoding the Insta Enigma
Business of Home | January
Visual Storytelling: Translating Your Brand Narrative Into a Visual Style All Your Own
Business of Home | January
Positioned for Profit: 5 Essential Strategies to Keep Your Project Pipeline Full in 2025
2022
2023
HPMKT | October
Becoming a Creative Renegade Workshop and Panel Discussion | Dawn Sweitzer Studios
Business of Home | June
The Designer’s Brand-Building Playbook: Transforming your business into a brand
Business of Home | January
Get Your Story Straight: How to craft an unforgettable brand message
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HPMKT Fall 2024 | October
The Brand Advantage: How to build an iconic interior design brand | The Point @HPMKT
Beyond Social Media: How to stand out in an oversaturated market | Hooker Furnishings Designer’s Theater
From Business to Brand: Finding Staying Power and Success through Storytelling | Vanguard Furniture Showroom
Building Your Brand (and loving the journey!) | Unique Loom Showroom
Guide to Design Summits: Where to Go and Who to Know | Odette Furniture Showroom
HPMKT Spring 2024 | April
The Role of Media in Shaping Client Expectations | Universal Furniture Learning Center
Mastering Brand Collaborations that Pay Off | Hooker Furnishings Designer’s Theater
From the Ground Up: How to build the business of your dreams | Unique Loom Showroom
Vacation Rental Design Summit 2024 | April
Keeping Your Project Pipeline Full: Mastering marketing for your VRD Business
Navigating Brand Collaborations
HPMKT Fall 2023 | October
Marketing for Designers: Tips from the Industry’s Top Agencies | Universal Furniture Learning Center
Vacation Rental Design Summit 2023 | April
Creating a Sense of Place: How design narratives build unforgettable brand experiences | High Point, NC
Slow Your Scroll: How to photograph short term and vacation rental properties | High Point, NC
HPMKT Spring 2023 | April
Niching in Vacation Rental Design | Universal Furniture Learning Center
HPMKT Fall 2022 | October
Becoming a Creative Renegade Workshop and Panel Discussion | Dawn Sweitzer Studios
HPMKT Fall 2022 | October
Designing for Vacation Rentals | Universal Furniture Learning Center
Design Influencers Conference 2022 | August
Email Marketing 101: Why your newsletter matters now more than ever | Atlanta Hilton Buckhead
HPMKT Spring 2022 | April
Swipe Right: The similarities between marketing and dating | Antique & Design Center
HPMKT Spring 2022 | April
Designing for Function, Families, and Furry Friends | Fairfield Chair Showroom
HPMKT Spring 2022 | April
Mastering Influence: Where storytelling and leadership collide | Universal Furniture Learning Center
HPMKT Fall 2021 | October
Get Your Story Straight! A simple framework for creating killer content for your brand | Universal Furniture Learning Center
HPMKT Spring 2021 | June
Social Storytelling: Creating a brand narrative that stands out online | Universal Furniture Learning Center
Ericka Saurit is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling for trade events and design conferences around the world.
For speaking engagements at your next event, get in touch here >>