Wondering how to write a marketing plan, but have no idea where to start? Are you looking to figure out how long it will actually take to get a marketing plan up and running for your interior design or home industry business? And what should you actually focus on,...

I recently co-hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture Showroom.  The conversation was going well. Like really well. The panelists we brought together were literally top of our...

Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is story. And when it comes to creating a marketing strategy for your interior design or home brand, storytelling is one of...

If you had one wish for your brand, what would it be? I've been thinking a lot about this lately. Since late last year, I've interviewed nearly 70 brands in the home industry (interior designers and home furnishings brands including retailers, manufacturers, those...

  The first thing to understand before you even begin to think about digital marketing is that your brand is a conversation. Especially online, because it’s so social. And that there are many different types of marketing, but for simplicity and as a basic...