As the end of the year approaches like a pride of lions chasing a gazelle, I find it hard not to reflect on the question: How do the three Rules of Life apply to business? How might you be the greatest agent of change in your own business?

If you’re uncomfortable posting on social media, let me offer you a little tip: your social media is actually not about you at all. Read on to find out why >>

It’s more than just a makeover, it’s a total transformation. ✨ I believe that’s exactly what a rebrand should feel like—a new-found confidence in yourself, your business, your mission and your purpose in this short, magical life. Read on to learn more…

Vacation rental design and short-term rental design are no longer niche industries but instead are emerging as a new type of interior design. Walk with me through history and discover why…

If you cannot immediately and consistently share the key ideology that’s driving decision making in your business—from who you decide to work with to how you market your business—then how do you expect to dominate your brand position, grow marketshare, or attract the kinds of clients and customers that want to work with you and only you? Read on to find out >>

Did a century-old home furnishings trade show in High Point, NC influence the growth of the short term rental industry and influence the success of platforms like Airbnb and VRBO? Read on to find out…

Finding a cassette tape labeled French 2 in my grandfather’s careful capital script seemed like a tiny gift to me sent into the future from our distant, shared past. Walking through the pleasantries of a very basic French conversation 30 years after he passed seems like the closest thing to time travel I’ll ever experience. Read on to learn more >>

When it comes to creating a marketing strategy for your brand online, where should you even begin? What is digital marketing? And does marketing online actually make a difference in getting more visibility, sales, and happy customers or clients for your business? The...

When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be surprised to hear that after 20+ years and counting, the leader of the pack is still… email. That being said, the success of...

Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you decide what to do next?  Insights and recommendations from a marketing and branding expert can save you time and headache...

Wondering how to write a marketing plan, but have no idea where to start? Are you looking to figure out how long it will actually take to get a marketing plan up and running for your interior design or home industry business? And what should you actually focus on,...

Schwetty Balls wasn’t part of the story any of us anticipated coming out of this event—but finding a way to work it in may actually make the story better. Here’s why.

Use Instagram’s new Guides feature to curate your posts and enhance your brand’s #socialStorytelling on Instagram. Here’s your step-by-step guide to creating Guides for your brand on Instagram.

When it comes to creating a marketing plan for your interior design or home furnishings brand, storytelling is one of the most underrated and underutilized tools for getting your message out into the world. Here’s why.

Knowing exactly where you should be positioning your brand will create conditions for success that are unique and original in a sustainable, healthy, natural way.

When marketing your interior design or home furnishings brand, messaging creates the first impression but positioning ensures you reach the right audience. Here’s what to know.

In this IGTV interview recap, we chat about the essential tech tools and tips that all small business owners should know to create a stand out brand online.

Creating a digital marketing strategy for your business is essential to standing out online. So gather your brand’s key messages, dig into your ideal client’s profile, create your content pillars, and remember the best practices for creating content online. It all works together.

Here’s a business secret you may not know (or want to believe). Creating an interior design brand that people remember and talk about is easy. Our feeds are flooded with gorgeous images from interiors around the world, created by both pros and enthusiasts alike. The...