Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand...

I've just returned from a remarkable few weeks in ​le Haute Pointe​ (my fancy name for High Point), and I have to say it was one of the best spring...

It's a choose-your-own-adventure kind of post today! 🙂 Ever get that feeling like something just isn't quite right, but you can't put your finger...

When my very fabulous French tutor Florence volunteered this translation for my hometown, I skipped a beat. Le Haute Pointe. Yeah, ok, that checks....

Be your own algorithm. In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember...

🦒 A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the...

It isn't what you think!​ Here's the deal tho. If you're uncomfortable posting on social media, let me offer you a little tip: Your social media is...

It's more than just a makeover, it's a total transformation! ✨ Have you ever experienced a transformation in your own life? Maybe it happened early...

In the spring of 2023, on the eve of the spring High Point Market, I was part of something big. Really big. The inaugural Vacation Rental Design...

Either you've got it, or you don't. Ok so, quickly! Review the list below and guess what all of these creative moguls have in common. Don’t...

It was April 1987. The hair was large, the music loud, and the internet still a dream.  I tenuously opened the door to my bedroom, not sure of what...

How much of your time is spent thinking about what to post or share about your interior design or home industry brand? Does the way you position...

Time is just a construct. 🤍 🤯   ​Sidelined by house arrest over the last few weeks thanks to a positive Covid test, I found myself immersed in...

When it comes to creating a marketing strategy for your brand online, where should you even begin? What is digital marketing? And does marketing...

When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be...

Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you...

Wondering how to write a marketing plan, but have no idea where to start? Are you looking to figure out how long it will actually take to get a...

I recently co-hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture...

Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is...

If you had one wish for your brand, what would it be? I've been thinking a lot about this lately. Since late last year, I've interviewed nearly 70...

  The first thing to understand before you even begin to think about digital marketing is that your brand is a conversation. Especially online,...

Here’s a business secret you may not know (or want to believe). Creating an interior design brand that people remember and talk about is easy. Our...