Are you selling the sizzle?

Are you selling the sizzle?

This famous phrase got me thinking about what Elmer Wheeler might have to say about our 21st century way of selling—how we’ve evolved the online sales process for products and creative professional services like design or marketing—how much of his sizzle theory is still as relevant today as it was over 75 years ago? Read on to find out >>

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Unreasonable Hospitality*

Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand might not just be well-considered, but unreasonably well-considered? A recent book by Will Guidara (of Eleven Madison...

Ordinary Isn’t Profitable.

I've just returned from a remarkable few weeks in ​le Haute Pointe​ (my fancy name for High Point), and I have to say it was one of the best spring market seasons ever. Here's why: If you've ever been the underdog trying to vie for the attention of well, all the...

[WARNING]…this post was not written by AI 🤖

It's a choose-your-own-adventure kind of post today! 🙂 Ever get that feeling like something just isn't quite right, but you can't put your finger on it exactly? Like when something is just a little too perfect. Maybe it's that lush lounge space that stuttered your...

☞ Get to know *le Haute Pointe*!

When my very fabulous French tutor Florence volunteered this translation for my hometown, I skipped a beat. Le Haute Pointe. Yeah, ok, that checks. In the mid-1800's the unimaginatively-named-yet-newly-incorporated city of High Point was the highest point on the...

The Ultimate (Updated!) Guide to High Point Market

My day-by-day playbook for the best events and showrooms at HPMKT ✨💕   _________________ Heading to High Point Market? Whether it's your first trip or 10th, there's always something new to discover. Consider this updated guide your resource for my favorite brands...

Unreasonable Hospitality*

Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand...

Ordinary Isn’t Profitable.

I've just returned from a remarkable few weeks in ​le Haute Pointe​ (my fancy name for High Point), and I have to say it was one of the best spring...

☞ Get to know *le Haute Pointe*!

When my very fabulous French tutor Florence volunteered this translation for my hometown, I skipped a beat. Le Haute Pointe. Yeah, ok, that checks....

Agents of Change

🦒 A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the...

Furniture Market People

It was April 1987. The hair was large, the music loud, and the internet still a dream.  I tenuously opened the door to my bedroom—a pink floral...

What do you learn when you travel?

I've spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. Unique foods,...

How to build an interior design brand

Here’s a business secret you may not know (or want to believe). Creating an interior design brand that people remember and talk about is easy. Our...

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