Instead of a year-end roundup or lookback, I thought I’d use a juicy recent branding headline as the topic of this month’s post on one of my favorite marketing topics—positioning!
The Latest
How Do You Master the Art of Selling…Without Selling Out?
Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools. And yet marketing is an act of making in itself...of making connections, making a point someone might not have thought of before, of...
Is there a secret network of tunnels under downtown High Point…?
✨ From paint with crystals to whole-home integration, here’s what made HPMKT unforgettable. Whether we crossed paths at Market Square or in one of the many bustling showrooms, I hope you were just as enchanted by High Point Market’s magic this past October as I was!...
Inconsistent Marketing Leads to Inconsistent Income
⏰ Inspiration for your annual marketing budget planning. I couldn't have said it any better, so before I say anything more I first want to say, thanks GAIL! 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻🙌 Anyone who's been in the design industry even for just a beat has certainly heard of Gail Doby—a...
Are you selling the sizzle?
🔥 Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and video, my grandfather became a meticulous record keeper. And as I've been very slowly packing and unpacking his house for...
Unreasonable Hospitality*
Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand might not just be well-considered, but unreasonably well-considered? A recent book by Will Guidara (of Eleven Madison...
How Do You Master the Art of Selling…Without Selling Out?
Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools. And yet...
Is there a secret network of tunnels under downtown High Point…?
✨ From paint with crystals to whole-home integration, here’s what made HPMKT unforgettable. Whether we crossed paths at Market Square or in one of...
Inconsistent Marketing Leads to Inconsistent Income
⏰ Inspiration for your annual marketing budget planning. I couldn't have said it any better, so before I say anything more I first want to...
Are you selling the sizzle?
🔥 Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and...
Unreasonable Hospitality*
Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand...
Ordinary Isn’t Profitable.
I've just returned from a remarkable few weeks in le Haute Pointe (my fancy name for High Point), and I have to say it was one of the best spring...
[WARNING]…this post was not written by AI 🤖
It's a choose-your-own-adventure kind of post today! 🙂 Ever get that feeling like something just isn't quite right, but you can't put your finger...
☞ Get to know *le Haute Pointe*!
When my very fabulous French tutor Florence volunteered this translation for my hometown, I skipped a beat. Le Haute Pointe. Yeah, ok, that checks....
The Ultimate (Updated!) Guide to High Point Market
My day-by-day playbook for the best events and showrooms at HPMKT ✨💕 _________________ Heading to High Point Market? Whether it's your first...
What I learned being a guest on 20+ podcasts this year.
Be your own algorithm. In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember...
Agents of Change
🦒 A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the...
The Real Secret to Killing it on Instagram…
It isn't what you think! Here's the deal tho. If you're uncomfortable posting on social media, let me offer you a little tip: Your social media is...
Why a Rebrand Feels Like the First Day of School After a Long Summer Vacation
It's more than just a makeover, it's a total transformation! ✨ Have you ever experienced a transformation in your own life? Maybe it happened early...
The Emergence of a *New* Type of Interior Design
In the spring of 2023, on the eve of the spring High Point Market, I was part of something big. Really big. The inaugural Vacation Rental Design...
Creative Leverage: You’ve either got it, or you dont…
Either you've got it, or you don't. Ok so, quickly! Review the list below and guess what all of these creative moguls have in common. Don’t...
Furniture Market People
It was April 1987. The hair was large, the music loud, and the internet still a dream. I tenuously opened the door to my bedroom, not sure of what...
Why messaging and positioning matter when marketing in the home industry
How much of your time is spent thinking about what to post or share about your interior design or home industry brand? Does the way you position...
What do you learn when you travel?
I've spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. Unique foods,...
What I learned speaking French with my grandfather 30 years after he passed.
Time is just a construct. 🤍 🤯 Sidelined by house arrest over the last few weeks thanks to a positive Covid test, I found myself immersed in...
Want to grow your brand’s online presence? Here’s where to start…
When it comes to creating a marketing strategy for your brand online, where should you even begin? What is digital marketing? And does marketing...
Email Marketing: The secret weapon for brand storytelling
When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be...
5 Questions To Ask Before Hiring A Marketing Consultant
Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you...
How Long Should Creating A Marketing Plan Actually Take?
Wondering how to write a marketing plan, but have no idea where to start? Are you looking to figure out how long it will actually take to get a...
A Guide to Storytelling: Why you should make curveballs part of your story…
I recently co-hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture...
Why Storytelling Matters for your Brand
Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is...
Why Positioning is Great for Plants and Brands Alike
If you had one wish for your brand, what would it be? I've been thinking a lot about this lately. Since late last year, I've interviewed nearly 70...
What is digital marketing and how can it help my brand online?
The first thing to understand before you even begin to think about digital marketing is that your brand is a conversation. Especially online,...
How to build an interior design brand
Here’s a business secret you may not know (or want to believe). Creating an interior design brand that people remember and talk about is easy. Our...