Either you’ve got it, or you don’t.
Ok so, quickly!
Review the list below and guess what all of these creative moguls have in common.
Don’t overthink it, just say the first thing that comes to mind (besides cash, ok? ;)…
- Leanne Ford
- Corey Damen Jenkins
- Martha Stewart
- Kelly Wearstler
- Justina Blakeney
- Marie Kondo
- Joanna + Chip Gaines
I’m curious….what came up for you?
Did you say success?
A TV show, books, or magazines?
Product lines?
Maybe a particular retailer like Target? Or Crate + Barrel?
Maybe you thought about a certain style, or even a specific project, or place like LA, The Hamptons, or the Santa Monica Proper.
Perhaps you even thought first about their message: empowering you to do things that spark joy or make you feel free.
The point of this little exercise was to illustrate how—through their dedication to building a consistent and emotional messaging strategy—each of these designers have built an empire with their brand.
Their ability to craft consistent marketing narratives around that one gorgeous emotion allows them to grow exponentially using one of the most powerful tools in business:
Creative leverage.
Creative leverage is what allows Marie Kondo to sell not just services that help you “tidy up”, but multiple product accessory lines to help you stay organized and in a joy state, TV shows and endorsements that influence people around the world, and even the ability to train over 10K consultants in her specific process.
✨ AMAZING.
|
|
So, my creative friends.
I’ll leave you with this thought to ponder:
If you cannot immediately and consistently share the key ideology that’s driving decision making in your business—from who you decide to work with to how you market your business—then how do you expect to dominate your brand position, grow marketshare, or attract the kinds of clients and customers that want to work with you and only you?
To present an irresistible case to a potential partner brand for licensing or product collabs?
|
|
How will you protect your brand from seeming to be matchy matchy with your competition?
Or, more importantly, how will your marketing be authentically persuasive to those who really need your services and products to live their best lives?
I’m all ears, so if this post brings up something for you, send me an email and share your thoughts.
I read every one, and it helps me create content to serve you better. 🚀 🙌
_____
💡 Meanwhile, if there’s anything I can do to support you, here are a few ways we can work together right away:
- Join my new course, The Brand Storytelling Masterclass, and get everything you need in 4 short modules to craft effortless, unforgettable brand narratives that truly SHINE online. At $349 it’s the best investment you’ll make in your brand all year ✨✨✨
- Work together with me directly in a private, virtual Brand Camp workshop (or apply for a full scholarship here)
- Need it all done for you? If the course or workshop route isn’t for you, we work with a select few clients per year to develop (or rethink!) their brand marketing approach, including their website, social storytelling, email campaigns, and content marketing strategy. If this sounds like something you need, let’s chat.
- Check out my recent podcast interviews or sign up for my next workshop with Business of Home on June 21!
_________
Thanks for reading. Want to take a deeper dive into the possibilities of your brand marketing? I’ve created this Brand Audit Workbook and video to guide you through the process for evaluating your current brand marketing efforts! See immediately where your current brand message might be confusing or inconsistent, and learn exactly what to do to get your story straight.
Follow along @sauritcreative if you aren’t already, and reach out if you’re finding your own brand’s website and social storytelling aren’t quite resonating with your ideal clients.
It’s possible your messaging might be the problem, and we can set up a time to chat to see how we can get your story straight!