Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand might not just be well-considered, but unreasonably well-considered? A recent book by Will Guidara (of Eleven Madison Park and NoMad restaurant fame) got me thinking about this very thing: Unreasonable Hospitality*. Keep reading >>
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The Emergence of a *New* Type of Interior Design
In the spring of 2023, on the eve of the spring High Point Market, I was part of something big. Really big. The inaugural Vacation Rental Design Summit in High Point April 20-21, 2023 But before we get to that, walk with me for a moment back in time to the decadent...
Creative Leverage: You’ve either got it, or you dont…
Either you've got it, or you don't. Ok so, quickly! Review the list below and guess what all of these creative moguls have in common. Don’t overthink it, just say the first thing that comes to mind (besides cash, ok? ;)... Leanne Ford Corey Damen Jenkins Martha...
Furniture Market People
It was April 1987. The hair was large, the music loud, and the internet still a dream. I tenuously opened the door to my bedroom, not sure of what I'd find exactly upon my return, when it hit me: The perfume. A thick fragrant haze that lingered for days and remained...
Why messaging and positioning matter when marketing in the home industry
How much of your time is spent thinking about what to post or share about your interior design or home industry brand? Does the way you position your company’s services and products make that big of a difference to your audience? The answer is a big ol’ YES. As it...
What do you learn when you travel?
I've spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. Unique foods, unique people, certainly some very unique places. Some dazzling, some bizarre. A cacophonous mix of both the extraordinary...
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