[WARNING]…this post was not written by AI 🤖
It’s a choose-your-own-adventure kind of post today! 🙂
Ever get that feeling like something just isn’t quite right, but you can’t put your finger on it exactly?
Like when something is just a little too perfect.
Maybe it’s that lush lounge space that stuttered your scroll a moment ago. The one with just a few too many plants, impossibly high ceilings, or a bizarre fireplace placement…the longer you look, the more you can’t look away, right?
(images: @lizgilbertdesign)
Or maybe it’s happening in your inbox, too 😱
Dull and lifeless messages from lists you’ve been subscribed to for a while have lost their personality. Their voice. The tone is a bit too flat and formulaic.
It’s an uncanny valley in my inbox some days, and I’m not sure I like it…even as a marketer that uses AI nearly EVERY. DAY. for both work and in my personal life—it’s a time-saver and a first-step in any brainstorm—we even used it to plan a roadtrip through Italy last summer!
But there’s still part of me that’s stuck in the old school.
When I was planning this post, for example, I asked ChatGPT to help me refine the questions I hear most often in discovery calls with clients to create a quick quiz…was the logic sound? Did the questions flow from one to the next? Where could I edit and combine ideas to keep the quiz brief and interesting?
Then I used Lucidchart GPT to help me map it out in a diagram form….which I had fully planned to use, until, I stared just a little too long.
I realized that in its perfection—a flawless diagram with orthogonal shapes, evenly spaced clusters of information, and pleasing line hierarchy—it was simply boring.
It lacked the energy, the spontaneity, the personality that my hand-drawn sketch held. That somewhere in my hastily drawn lines, scribbled handwriting, and emojis there was a layer of story that AI couldn’t yet replicate.
You tell me…
Which adventure did you choose?
Here are some additional resources on AI…
Filterworld – this book is making the rounds, and makes for a V interesting conversation starter. Are algorithms flattening our culture and perspective on, well, everything? Let’s discuss.
Two great articles by Fred Nicolaus in Business of Home on AI here and here
I’m also excited to share that Jenna Gaidusek (AI for Interior Designers™) is one of our amazing Guest Instructors in Marketing School for Creatives…join us and learn how fun and EASY marketing can be!
Are you using AI in your business? How has it helped your writing, visualizing, organizing?
Send me a DM on IG @sauritcreative and let me know what’s working for you, I read and respond to every message!
*About the author
Ericka Saurit (enchanté in case we haven’t met! 👋) is a designer and brand strategist, obsessed with how our built environment shapes the human experience.
Through this blog and her popular newsletter, she shares stories and insights about marketing, branding, and the home industry’s creative pulse.
*My hope is to spark ideas that help you grow your business and build a brand that truly shines.✨
