Sidelined by house arrest for a few weeks thanks to a positive Covid test in the summer of 2022, I found myself immersed in my past; packing up 40 years of house history from my grandparents and unpacking a new life from boxes I recently moved from California to North Carolina.

Be your own algorithm. In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember one important thing: the essence of true creativity lies not in perfection, but consistent, fearless expression!

A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the Steven-Spielberg-produced series Life on Our Planet on Netlix.

I’ve spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. But what stands out to me amidst this twenty-year cache of experiences are the feelings, the emotions I had in each place that I remember most. And that’s exactly how you should think about your brand.

It isn’t what you think!​ Here’s the deal tho. If you’re uncomfortable posting on social media, let me offer you a little tip: Your social media is actually not about you at all.

It’s more than just a makeover, it’s a total transformation! Have you ever experienced a transformation in your own life? Maybe it happened early for you, in high school or college. Maybe after you met your person and settled into a life together. Maybe when you went back to school for design, or started your own business, or started working in a company where you truly felt like you belonged.

The first thing to understand about marketing is that your brand is a conversation. Especially online, because it’s so social. And that there are many different types of marketing, but for simplicity and as a basic introduction, we’ll focus on just a few approaches here.

When it comes to creating a marketing strategy for your brand online, where should you even begin? Does how you market yourself online make a difference in getting more visibility, sales, and happy customers or clients for your business? The answer is an absolute yes! 

When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be surprised to hear that after 20+ years and counting, the leader of the pack is still… email.

Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you decide what to do next? We’ll go through what you should look for and which questions you should ask when hiring a consultant for your home industry or interior design marketing.

Wondering how to write a marketing plan for your interior design studio, but have no idea where to start?

Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is story.