Either you’ve got it, or you don’t.
Ok so, quickly!
Review the list below and guess what all of these creative moguls have in common.
Don’t overthink it, just say the first thing that comes to mind (besides cash, ok? ;)…
- Leanne Ford
- Corey Damen Jenkins
- Martha Stewart
- Kelly Wearstler
- Justina Blakeney
- Marie Kondo
- Joanna + Chip Gaines
I’m curious….what came up for you?
Did you say success?
A TV show, books, or magazines?
Product lines?
Maybe a particular retailer like Target? Or Crate + Barrel?
Maybe you thought about a certain style, or even a specific project, or place like LA, The Hamptons, or the Santa Monica Proper.
Perhaps you even thought first about their message: empowering you to do things that spark joy or make you feel free.
The point of this little exercise was to illustrate how—through their dedication to building a consistent and emotional messaging strategy—each of these designers have built an empire with their brand.
Their ability to craft consistent marketing narratives around that one gorgeous emotion allows them to grow exponentially using one of the most powerful tools in business:
Creative leverage.
Creative leverage is what allows Marie Kondo to sell not just services that help you “tidy up”, but multiple product accessory lines to help you stay organized and in a joy state, TV shows and endorsements that influence people around the world, and even the ability to train over 10K consultants in her specific process.
✨ AMAZING.
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So, my creative friends.
I’ll leave you with this thought to ponder:
If you cannot immediately and consistently share the key ideology that’s driving decision making in your business—from who you decide to work with to how you market your business—then how do you expect to dominate your brand position, grow marketshare, or attract the kinds of clients and customers that want to work with you and only you?
To present an irresistible case to a potential partner brand for licensing or product collabs?
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How will you protect your brand from seeming to be matchy matchy with your competition?
Or, more importantly, how will your marketing be authentically persuasive to those who really need your services and products to live their best lives?
I’m all ears, so if this post brings up something for you, send me an email and share your thoughts.
I read every one, and it helps me create content to serve you better. 🚀 🙌
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💥 Ready to learn what the best brands know about marketing that you don’t? Watch our free marketing masterclass right here.