Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools.
And yet marketing is an act of making in itself…of making connections, making a point someone might not have thought of before, of making ideas visible and irresistible, of making an emotional bridge between your work and the people who will cherish it, of making your unique perspective shine in a crowded world.
You’re not alone if the thought of “selling yourself” feels uncomfortable or unnatural.
Here’s why marketing can feel like such a challenge—and what you can do to change that feeling into one that fills you with joy (and pride, too!).
Marketing isn’t just a creative process—it’s a strategy.
While creativity is central to great marketing, the success of any gorgeous thing you create depends on a strategic foundation. Without a clear plan, even the most inspired ideas can get lost.
Start by mapping your goals and audience needs before diving into content creation…many creatives thrive with a plan to execute on, and starting with the end in mind can help keep you focused (and satisfied with the results!).
You’ve been told the work will sell itself.
The idea that talent alone leads to success is a myth. Gorgeous work will certainly catch people’s attention, stop their scroll for an instant, and help you stand out.
But the work alone isn’t enough. Your audience needs to understand the value you can bring to them (ie. how will your product or service make their life better?).
Crafting a story that resonates emotionally helps you stand out and build trust. Begin by defining what makes you unique— different from anything or anyone else out there—and then focus on sharing that very thing again and again and again…
The fear of “selling out” holds you back.
Authenticity matters, but marketing doesn’t have to feel “salesy.” When done well, it’s about creating genuine connections with people who’s lives you truly believe will be irrevocably changed by working with you.
Lean into storytelling frameworks that highlight your passion and purpose.
Do this you’ll never feel icky about marketing again.
Marketing doesn’t have to feel overwhelming or inauthentic.
In Marketing School for Creatives, we teach you how to craft marketing strategies rooted in your unique story—building genuine connections, not just transactions. You’ll discover how to align your creativity with proven strategies to grow your business and attract clients who truly value your work.
📚 🎓Join us and learn how to turn your story into your most powerful sales tool!