Musings on how to find clarity in marketing and life* ✨
*Let’s get your story straight.
The Latest
🐾 Jaguar’s Great Leap…
Instead of a year-end roundup or lookback, I thought I'd use a juicy recent branding headline as the topic of this month's post on one of my favorite marketing topics—positioning!
Why Positioning is Great for Plants and Brands Alike
Positioning your brand is like moving your plants around your home or office so they thrive in the right environment (do they need direct, indirect, or low-light? Exactly how much water is the perfect amount?). And this is essentially the way you should think about your brand.
Creative Leverage: You’ve either got it, or you don’t…
Creative leverage is what allows Marie Kondo to sell not just services that help you “tidy up”, but multiple product accessory lines to help you stay organized and in a joy state, TV shows and endorsements that influence people around the world, and even the ability to train over 10K consultants in her specific process.
Why Messaging and Positioning Matter When Marketing in the Home Industry
Does the way you position your company’s services and products make that big of a difference to your audience? The answer is a big ol’ YES.