Musings on how to find clarity in marketing and life* ✨
*Let’s get your story straight.
The Latest
Furniture Market People
It was April 1987. The hair was large, the music loud, and the internet still a dream. I tenuously opened the door to my bedroom, not sure of what I’d find exactly upon my return, when it hit me: The perfume.
Despite their mysterious perfume trails, out-of-state license plates, and big city hustlebustle, the energy the furniture market people brought to town every April and October was ALWAYS welcome at the bi-annual High Point Market (HPMKT).
A Guide to Storytelling: Why you should make curveballs part of your story
Recently I hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture Showroom. The conversation was going well. Like really well. But then the unthinkable happened...
Why Messaging and Positioning Matter When Marketing in the Home Industry
Does the way you position your company’s services and products make that big of a difference to your audience? The answer is a big ol’ YES.
What is digital marketing and how can it help my brand online?
The first thing to understand about marketing is that your brand is a conversation. Especially online, because it’s so social. And that there are many different types of marketing, but for simplicity and as a basic introduction, we’ll focus on just a few approaches here.
Want to grow your brand’s online presence? Here’s where to start…
When it comes to creating a marketing strategy for your brand online, where should you even begin? Does how you market yourself online make a difference in getting more visibility, sales, and happy customers or clients for your business? The answer is an absolute yes!
Email Marketing: The secret weapon for brand storytelling
When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be surprised to hear that after 20+ years and counting, the leader of the pack is still… email.
5 Questions To Ask Before Hiring A Marketing Consultant
Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you decide what to do next? We’ll go through what you should look for and which questions you should ask when hiring a consultant for your home industry or interior design marketing.
How to write a marketing plan
Wondering how to write a marketing plan for your interior design studio, but have no idea where to start?
Why Storytelling Matters for your Brand
Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is story.
How to build an unforgettable interior design brand
If you want to build an interior design brand (or any brand, really) that's truly unforgettable, you don’t have to be fancy. You just have to be consistent.