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Get the Yes and strengthen your design practice with neuroaesthetics

Get the YES and strengthen your design practice with neuroaesthetics

The interior design industry has been recently introduced to a science called neuroaesthetics. This discipline of measuring how the mind and nervous system respond to one's environment and art will become mainstream on a global scale in the way people think about their spaces. In this panel, you will learn the connections that humans have to beauty and what makes someone think, feel, and act a certain way in a room. You’ll gain vocabulary and knowledge to elevate communication with clients to get the yes, what brands support neuroaesthetic and biophilic design, and how to increase profitability in your business using key neuroaesthetic principles.

Panelists: Eryn Oruncak, Jennifer Farrell

Moderator: Ericka Saurit

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April 26

Selling the Experience of Design: How designers communicate emotion, atmosphere, and intention

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April 27

Marketing Your Design Business in the Age of Algorithms