From Interiors to Empire: Scaling your business beyond design

Interior design is just the beginning…you’ve mastered interiors, now what’s next? Many designers are evolving their careers to become editors, educators, coaches, brand strategists, and product developers. If you’ve been sitting on a business idea (or two!) don’t miss this chance to hear from designers who’ve successfully pivoted, diversified, or expanded—without leaving their design roots behind. Whether you’re eager to explore new ventures or future-proof your career, this panel offers inspiration and a roadmap for your next big move.

Bring your questions for the panelists and stick around after for Pivot & Pour—our networking happy hour. Kick off your spring HPMKT adventure with us at Unique Loom!

Featuring:

• Marisa Wilson | The Cool Girl's Guide to HPMKT

• Ericka Saurit | Saurit Creative + Marketing School for Creatives

• Kate Bendewald | Designer’s Oasis

• Jana Platina Phipps | The Trim Queen

From Interiors to Empire: Scaling your business beyond design

Interior design is just the beginning…you’ve mastered interiors, now what’s next? Many designers are evolving their careers to become editors, educators, coaches, brand strategists, and product developers. If you’ve been sitting on a business idea (or two!) don’t miss this chance to hear from designers who’ve successfully pivoted, diversified, or expanded—without leaving their design roots behind. Whether you’re eager to explore new ventures or future-proof your career, this panel offers inspiration and a roadmap for your next big move.

Bring your questions for the panelists and stick around after for Pivot & Pour—our networking happy hour. Kick off your spring HPMKT adventure with us at Unique Loom!

Featuring:

• Marisa Wilson | The Cool Girl's Guide to HPMKT

• Ericka Saurit | Saurit Creative + Marketing School for Creatives

• Kate Bendewald | Designer’s Oasis

• Jana Platina Phipps | The Trim Queen

Get the YES and strengthen your design practice with neuroaesthetics

The interior design industry has been recently introduced to a science called neuroaesthetics. This discipline of measuring how the mind and nervous system respond to one's environment and art will become mainstream on a global scale in the way people think about their spaces. In this panel, you will learn the connections that humans have to beauty and what makes someone think, feel, and act a certain way in a room. You’ll gain vocabulary and knowledge to elevate communication with clients to get the yes, what brands support neuroaesthetic and biophilic design, and how to increase profitability in your business using key neuroaesthetic principles.

Panelists: Eryn Oruncak, Jennifer Farrell

Moderator: Ericka Saurit

Marketing Your Design Business in the Age of Algorithms 

Whether you are looking to grow your brand, gain industry recognition, or attract clients, discover how to build "true fan" relationships and market your way to industry acclaim on your own or with an expert team. 

Panelists: Ericka Saurit, Jennifer Smiga, Tina Ramchandani, Rasheeda Gray

Moderator: Alyssa Zimerman

The Language of Luxury: How to craft a story-driven marketing approach that attracts high-end clients

Luxury design is more than aesthetics—it’s about crafting a narrative that resonates with the aspirations of high-end clients. In this presentation, learn how to position your business as the go-to choice for discerning clientele by mastering the language of luxury while exploring the subtle signals that convey exclusivity, from persuasive messaging and brand positioning to cohesive visual storytelling. Through compelling case studies, proven strategies, and actionable insights, you’ll gain the tools to transform your brand into an irresistible magnet for perfect-fit clients, setting you apart in the competitive world of luxury interiors.

Presented by Ericka Saurit

Crafting Spaces with Color, Heritage, and Contemporary Design

A conversation to unpack the power of color and design through the lens of Sherwin Williams' Color of the Year with expert designers Elizabeth Scruggs and Alexandre Fleuren, and color expert Natalie Miller.

Moderated by Ericka Saurit