Selling the Experience of Design: How designers communicate emotion, atmosphere, & intention

Great design isn’t just about aesthetics, it’s about capturing an emotion, a feeling. But how do designers and brands communicate the intangible—emotion, experience, and sensory immersion—when marketing their work? Led by moderator Ericka Saurit, this panel of all-star international designers will explore how to craft compelling narratives and immersive brand experiences that connect with clients on a deeper level. Learn how to translate the essence of your designs into messaging that resonates, evokes desire, and elevates your brand. Through expert insights and real-world examples, discover how to sell the experience of design—not just the look.

Panelists:

• Cathy Purple Cherry, Purple Cherry Architects  

• Stéphanie Le Rouzic, Fifi Mandirac + Mars Avril  

• Ashley Ross, Muse Noir Interiors  

• Isabel Ladd Interiors, Isabel Ladd Interiors  

• Lance Trachier, American Leather 

Moderator: 

Ericka Saurit, Saurit Creative