From Interiors to Empire: Scaling your business beyond design
From Interiors to Empire: Scaling your business beyond design
Interior design is just the beginning…you’ve mastered interiors, now what’s next? Many designers are evolving their careers to become editors, educators, coaches, brand strategists, and product developers. If you’ve been sitting on a business idea (or two!) don’t miss this chance to hear from designers who’ve successfully pivoted, diversified, or expanded—without leaving their design roots behind. Whether you’re eager to explore new ventures or future-proof your career, this panel offers inspiration and a roadmap for your next big move.
Bring your questions for the panelists and stick around after for Pivot & Pour—our networking happy hour. Kick off your spring HPMKT adventure with us at Unique Loom!
Featuring:
Marisa Wilson | The Cool Girl's Guide to HPMKT
Ericka Saurit | Saurit Creative + Marketing School for Creatives
Kate Bendewald | Designer’s Oasis
Jana Platina Phipps | The Trim Queen
Grit & Grace: How to build a brand with soul
From Interiors to Empire: Scaling your business beyond design
Interior design is just the beginning…you’ve mastered interiors, now what’s next? Many designers are evolving their careers to become editors, educators, coaches, brand strategists, and product developers. If you’ve been sitting on a business idea (or two!) don’t miss this chance to hear from designers who’ve successfully pivoted, diversified, or expanded—without leaving their design roots behind. Whether you’re eager to explore new ventures or future-proof your career, this panel offers inspiration and a roadmap for your next big move.
Bring your questions for the panelists and stick around after for Pivot & Pour—our networking happy hour. Kick off your spring HPMKT adventure with us at Unique Loom!
Featuring:
Marisa Wilson | The Cool Girl's Guide to HPMKT
Ericka Saurit | Saurit Creative + Marketing School for Creatives
Kate Bendewald | Designer’s Oasis
Jana Platina Phipps | The Trim Queen
Selling the Experience of Design: How designers communicate emotion, atmosphere, and intention
From Interiors to Empire: Scaling your business beyond design
Interior design is just the beginning…you’ve mastered interiors, now what’s next? Many designers are evolving their careers to become editors, educators, coaches, brand strategists, and product developers. If you’ve been sitting on a business idea (or two!) don’t miss this chance to hear from designers who’ve successfully pivoted, diversified, or expanded—without leaving their design roots behind. Whether you’re eager to explore new ventures or future-proof your career, this panel offers inspiration and a roadmap for your next big move.
Bring your questions for the panelists and stick around after for Pivot & Pour—our networking happy hour. Kick off your spring HPMKT adventure with us at Unique Loom!
Featuring:
Marisa Wilson | The Cool Girl's Guide to HPMKT
Ericka Saurit | Saurit Creative + Marketing School for Creatives
Kate Bendewald | Designer’s Oasis
Jana Platina Phipps | The Trim Queen
Get the Yes and strengthen your design practice with neuroaesthetics
Get the YES and strengthen your design practice with neuroaesthetics
The interior design industry has been recently introduced to a science called neuroaesthetics. This discipline of measuring how the mind and nervous system respond to one's environment and art will become mainstream on a global scale in the way people think about their spaces. In this panel, you will learn the connections that humans have to beauty and what makes someone think, feel, and act a certain way in a room. You’ll gain vocabulary and knowledge to elevate communication with clients to get the yes, what brands support neuroaesthetic and biophilic design, and how to increase profitability in your business using key neuroaesthetic principles.
Panelists: Eryn Oruncak, Jennifer Farrell
Moderator: Ericka Saurit
Marketing Your Design Business in the Age of Algorithms
Marketing Your Design Business in the Age of Algorithms
Whether you are looking to grow your brand, gain industry recognition, or attract clients, discover how to build "true fan" relationships and market your way to industry acclaim on your own or with an expert team.
Panelists: Ericka Saurit, Jennifer Smiga, Tina Ramchandani, Rasheeda Gray
Moderator: Alyssa Zimerman
The Language of Luxury: How to craft a story-driven marketing approach that attracts high-end clients
The Language of Luxury: How to craft a story-driven marketing approach that attracts high-end clients
Luxury design is more than aesthetics—it’s about crafting a narrative that resonates with the aspirations of high-end clients. In this presentation, learn how to position your business as the go-to choice for discerning clientele by mastering the language of luxury while exploring the subtle signals that convey exclusivity, from persuasive messaging and brand positioning to cohesive visual storytelling. Through compelling case studies, proven strategies, and actionable insights, you’ll gain the tools to transform your brand into an irresistible magnet for perfect-fit clients, setting you apart in the competitive world of luxury interiors.
Presented by Ericka Saurit
Crafting Spaces with Color, Heritage, and Contemporary Design
Crafting Spaces with Color, Heritage, and Contemporary Design
A conversation to unpack the power of color and design through the lens of Sherwin Williams' Color of the Year with expert designers Elizabeth Scruggs and Alexandre Fleuren, and color expert Natalie Miller.
Moderated by Ericka Saurit
Vacation Rental Design Summit 2025
Your summer escape awaits!
The 2025 VRD Summit will take place in High Point, NC from June 23 to 27, beginning with a casual welcome reception on Monday evening and ending with a closing gathering on Thursday.
Sponsor showrooms will be open Monday through Friday. VRD Summit is a B2B event for interior designers, real estate and hospitality professionals, developers, and brands.
Tickets go on sale April 7 with early bird pricing of $899 available through May 7.
After May 7, tickets are $1199
Interview with Ericka Saurit
I’m thrilled to be speaking with Claire Jefford’s Interior Design Boss Elite members about marketing for interior designers and creative entrepreneurs.
MSC WOW! Wednesday Workshop | From Brand to Booked
If you’ve ever wondered what’s the difference between branding and marketing?—you’re not alone. If you’re working hard to build a beautiful brand, but still feel like you’re not getting the visibility, traction, or revenue you expected...then you’re going to LOVE this conversation.
Join Ericka Saurit and Jen Smiga of Ultraviolet Agency for a candid, strategic breakdown of where branding ends, where marketing begins, and why knowing the difference could be the key to turning your creative vision into consistent, scalable growth.
We’ll talk about what most creatives get wrong when it comes to marketing, how to stop relying only on referrals, and how to turn your story and style into real demand for your work.
Want the recording? Get it and access to our monthly workshops, quarterly office hours, and much much more with your Marketing School for Creatives membership.